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SALES & MARKETING MANAGEMENT

Sales and marketing are the heartbeat of any successful business in Nigeria and the world at large. In fact, what is the essence of being in business if you are not known in the market place, and more so, your products/services are not selling to the right people? Our sales and marketing training program is designed to help our clients define their target market and channel their products/services to them. A practical approach towards Sales and Marketing, with and international standard from SMEI (Sales and Marketing Executives International) making you a seasoned professional (CSE® Certified Sales Executive, CME® Certified Marketing Executive) and an added value to any business. You’ll become the most sorted for in the market place.

Sales Professionals
You need to deliver results. Clients are demanding more from you and want to pay less. The internal support to make a sale happen is hammering you on process and documentation. You have to keep refining your sales techniques and skills. If you are new to the industry you need to ramp up quickly or risk not meeting your targets. GOPROJECTS has courses directly related to sales best practices as well as insights to influencing, writing, presentation and communications. We can help you propel your career and your results.


Marketing Professionals
Whether you’re directly involved in the marketing planning, company communications, overall organization image , make decisions that affect organizational strategy or are interested in increasing sales and customer satisfaction, we can show you how to leverage the tools within marketing to strengthen your competitive edge.


Topics Covered
Definitions &Process  Sales & Marketing Relationship                  Salesmanship In Modern World
Profit & the Profit Motive                                                      Goods & Services   

Roles                                                                                 Salesmanship  

Functions Of Sale & Marketing Managers                                    Sales Person In Personal Selling
Quality plus Personal Selling Personality                                    Products
Necessities & Luxuries  Choices                                               Essential vs. Non-Essential
Product Knowledge  Sales & Marketing Best Practice                    Brand   

Concept/Marketing Project Evaluation Full Screen                        Sales Forecasting and Financial Analysis    

Product Protocol
International Marketing  Culture & International Marketing             International Marketing Research
Qualitative Marketing Research                                                 Quantitative Marketing Research 

International Marketing Strategy                                               Consumer the King 

Tips I                                                                                  Tips II
Networking Mistakes

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